The ONE Thing Every Business Needs To Do

b4A couple of weeks ago, I was coaching/ consulting / just chatting with a sci-fi-fantasy author to write her bio.

She said something that really stuck with me –

She has decided that she doesn’t want to be spending her time chasing after all those “things” people are “supposed to do” online. She has no interest to blog weekly, to crush it on social media, or to create a course.

All she wants to do is to tell good stories – stories that people enjoy reading. Stories that deliver a satisfying reading experience. Stories that respect the readers’ time (and intelligence.)

She said it so matter-of-fact-ly. Nothing apologetic about it.

A stake in the ground. A breath of fresh air. A clear conviction.

More often than not, when I get on the phone with folks, they’d tell me a laundry list of “marketing activities” they plan to do.

Then they start talking about why they’re stuck, what haven’t been checked off the list and how that technology thing is keeping them stuck etc. – often with an apologetic tone.

That apologetic tone is deadly. It makes us shrink. It takes us away from what we KNOW is the right thing to do for ourselves, our clients and our messages.

It makes us conform without enough discernment.

We live in this business-coachy-bubble filled with marketing-should’s.

We’re sent in a dozen different directions, trying to “market” our businesses.

Forgetting what drove us in the first place.

Forgetting that we didn’t start our businesses so we can market some stuff.

Forgetting that at the end of the day, if we don’t create meaning and deliver value, we don’t have anything worthwhile to sell. Then everything you’ve learned about marketing and selling is moot.

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More often than not, we’re making things more complicated than they need to be.

Don’t drown yourself in two dozens business strategies and marketing tactics, wondering where to start and get stuck in analysis-paralysis.

Start by DOING GOOD WORK.

Start with your distinct POV, your unique contribution.

Start by creating meaning.

“Doing good work” doesn’t mean getting stuck in perfectionism.

It doesn’t mean you’ve to make it perfect before you sell anything.

Doing good work is an attitude.

Put YOU into the work. No fear, no compromise, no diluting your message because you worry about offending people or excluding clients. Tell the Truth.

As good as you can get it with what you’ve at the moment; with honesty, confidence and conviction.

Good work also means SHIPPING the damn thing. If you don’t deliver the goods, it’s not doing anybody any good.

When you do good work, when you identify the meaning in that work, when you map its relevance to your niche – then the next step comes naturally…

Talk about it.

When you do good work and do enough of it, you’ll know your expertise and offering inside out so you can talk about it in a way that articulates why it’s relevant and meaningful to your clients.

Sure, you may need a different perspective to see all the pieces and some help to massage the language… but you gotta have quality raw materials.

How To Maximize The Services Of Transportation Companies

b3Corporate transportation is not all about transporting your personnel from point A to point B. Plenty of things will definitely happen between their pickup point and destination. Your employees are indeed among your valuable assets. Thus, you must get them to their intended destination in a safe, efficient, and quick manner. And a lot of that will greatly depend on selecting the right partner among transportation companies. But how will you assure that you will be making the best choice? Experts have shared some of the important points that you must consider.

Do your own research – Services offered by a reliable corporate transportation company will provide you with different benefits. These include prompt arrival at destinations along with cost savings. But in order for you to fully enjoy these benefits, you need to invest sufficient resources toward research on every possible choice. Begin by creating a list of possible companies to hire. Do a thorough background check on every company on your list like their professionalism and reputation. To see what past and current clients must say about the company, use the Internet. Check also the services they offer and see if these will match your own requirements and needs. When interviewing each candidate, you must pay attention to how they communicate with you. This will definitely give you a glimpse of the professionalism, attention to detail, and courtesy that a firm has to offer.

Do not rush the process – If you rush through the selection process, this can lead to poor decisions. If you invest resources for research, you can take a considerable amount of time; however, the right choice will make your first investment pay off. In case you have a hard time selecting among seemingly equal companies, consider going with your gut feel. Also, choose one that you feel you can trust. Bear in mind that trust is very crucial in cementing a very solid relationship that must be cultivated through the right communication.

Work with a reliable transportation company – After you have chosen the best, trusted transportation company, your job is not yet done. If you want to reap the benefits of working with such expert for your employees, you must be ready to put in some work as well. This further means making sure that your chosen firm is fully informed about your needs and other important details. This will help prevent any mishaps that can lead to added costs, tardiness, or even bad reputation.

Tips For Working With Your Chosen Video Production Company

b2Coming up with professional-looking videos to promote your brand, services or products are not something that every business can do. This is because not all companies have a talented in-house video production team. But if you really want to have and promote a video that represents your brand, you can hire a video production company.

Once you have hired a video production company, don’t think that all your hard work ends here. To make sure you have a good video representative of your brand or one that does a good job of introducing and showcasing your products or services, it is essential that you work well with your hired video production company.

Below are some tips you can follow to have a good working relationship with your chosen video production company and achieve your goals:

Discuss all your goals about the project. Identify the goals you want the video to achieve and talk about them in detail with your hired service provider. Be as specific as you can: do you want this video to introduce your new product or service or do you want it to help you achieve brand recognition? If you don’t have a clear set of target goals for your video, you’ll end up with having one that is useless and you will just waste a lot of your time and money.

Set your budget and make sure the video production company knows this. Once you have set a budget for this project, it is important to relay this to your chosen partner. If not, you may end up being surprised with the amount you have to pay for. However, once you’ve figured out what you can spend, you still need to be open with that figure. Make sure you give a reasonable range of budget to work with to help the production team focus on the right content and solutions.

Be flexible. One of the reasons you decided to hire a video production company is to get advice from them and to optimize their expertise. As such, it won’t do you any good if you shut down their ideas and recommendations. Listen to them and be open to the options you’re presented with. In general, creative concepts can be hard to visualize. If possible, wait until for the video to be completed until you judge.

Be honest. Lastly, if you don’t like something about the content or the direction the project is headed to, don’t hesitate to tell this to your chosen partner’s representative. You are the client and the one paying them so they need to satisfy your requirements. Don’t be easily satisfied with the results they give you as well; if you think that the video was poorly made, have it redone.

What Is Business

b1It takes “Organized, intelligent and productive work” to rule. One interesting designation is the creation mandate is to “fill the earth.” It takes efficient and effective visionary leadership to “rule,” “lead,” “manage,” and fill up God’s structure – earth. All of the foregoing is the elements that make up a healthy business system. At the conclusion of work after creation episode, God enacted a “work” or “business” code called creation mandate for man to engage in filling up the “structure” that He created,

“Now no shrub of the field had yet grown on the earth, and no plant of the field had yet sprouted, for the LORD God had not caused it to rain on the earth, and there was no man to cultivate (work) the ground
Genesis 2:5

When a high-rise apartment building project is under construction, the structural engineers first put in place the structure or skeleton of the entire building, which defines how the building would look like eventually. Thereafter, building engineers would come and fill up the structure with blocks before you can fully appreciate the aesthetic appeal or value of the apartment building. After God, Adam was the first worker or business man on earth; he was mandated to fill up or work up God’s structure of creation i.e. administer and market productively God’s vision on earth

It becomes clear that business is divine in nature; business is a veritable vehicle to do the will of God; it isn’t created to support sin – self enrichment and nepotism. While I would concede that money or profit is a corollary of obedience to ruler-ship; it isn’t the primary objective of business. The beauty of the business system is appreciated best when it is organized under a harmonious and congenial atmosphere.

So, what is business from God’s perspective?

Business is the efficient and effective organization of your skill, talent or gift under a healthy and compatible business system. Business is the organized supply of human needs and the promotion of human well-being under God’s program. Every kingdom business should have healthy and compatible system in place that encourages efficiency and effectiveness. So then, what is a business system from biblical perspective? That will be the theme of our discourse in our next article!

Many years before Jesus launched His earthly ministry – at the tender age of twelve – He announced publicly to His earthly parents and those within hearing distance His principal purpose on earth,

“… Wist ye not that I must be about my Father’s business?

Luke 2:29

By this announcement, Jesus enshrouded the make-up of His ministry in mystery; even His earthly parent couldn’t understand what He meant,

Yet his parents did not understand the remark he made to them.”

I want to juxtapose the world’s definition of business and God’s purpose for business from the foregoing text. If business is all about making money through the provision of products and services (according to the world’s definition), question is, what was the product or service that Jesus rendered to the “doctors” He listened to and how much money was involved? Your answer is as good as mine – none.

Christ business wasn’t predicated on physical reality but on spiritual reality, he sought to pursue the will of God – creation mandate – by bringing His creation into alignment with God. Therefore from the outset of His business on earth, Jesus sought to bring people in alignment with the ways of God, through His ministry.

Jesus said to them, “My food (purpose) is to do the will (creation mandate) of the one who sent me and to complete his work (ruler-ship)”

John 4:34

If given that Christ perspective of business wasn’t predicated on provision of physical goods, products or services for the purpose of making money! So then, what was the father’s business that He alluded to in the text above? His father’s business is the work given Him to do on earth which is the will of the father – creation mandate.

Christ business on earth was is rulership. From the foregoing, one can understand the fundamental elements of God’s business which are:

  1. His will – VISION
  2. Rulers-hip – ADMINISTRATION
  3. Working – PRODUCTION
  4. Dominion – MARKETING

This is the core of what is known as “business system” that Christ explained in the parable of the householder in the twenty-first chapter and verses thirty-three and thirty-four of the books of Matthew. In my follow-up article, I’ll explore “The anatomy of a business system.”